Newspaper Stack

By Scholz & Friends, Berlin, Germany

For Der Tagesspiegel

Winner in category Advertising

In subcategory Outdoor

Project Description
“Der Tagesspiegel” is a newspaper from Berlin that provides a wide range of columns. Our objective was to show the relevance of print newspapers and the view-changing effect of high-quality journalism.
Agency Solution
High-quality journalism means asking questions that open a new perspective on world-shaking topics. To illustrate this, we chose an unusual view on the medium itself: We stacked newspapers on a single unfolded cover page that showed the lower half of the cover picture. Seen from a certain angle, the picture got distorted and added a new layer of meaning to the topic: It expressed expectations and fears associated with the item and made people even more curious about the following news special.
Please rotate your device
to portrait orientation