Blurry

By Y&R , São Paulo, Brasil

For Santa Casa

Highly Commended in category Advertising

In subcategory Outdoor

WPPED Cream
WPPED Cream
Project Description
The objective was to make people aware of the dangers of driving while under the influence of alcoholic beverages.
Agency Solution
The idea was to show that while it may not look like it, drinking alters your perception while driving. It took place on social media posts, print campaigns and outdoor posters and billboards.
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