Skyscanner is just one of many travel search engines that offer flights all over the world. So how could Y&R in Budapest inspire people to travel more, thus growing sales in Hungary?

Their answer was a stunningly simple way to make Skyscanner stand out in a busy market.

Y&R named it Get Me There, a small Chrome extension that works while you’re surfing the net. When you see the picture of a travel destination anywhere in the world, you click on the Get Me There button that pops up, and in seconds the plug-in presents you with a customized flight deal: where you’re going; which flight from Budapest; what it costs.

So, your dream place is found, the lowest price located, and all you have to do is book.