GlaxoSmithKline Australia (Pty) Ltd
Sensodyne Ice

by Grey - Düsseldorf

Paying the price for ice is really not nice.

Noticed how pleasure and pain so often come in matching pairs?

We’re not being philosophical – we’re thinking of ice cream and cold drinks on a summery day, of ice clinking in a frosty glass ... and of the agony of people with cold-sensitive teeth.

Grey Düsseldorf’s commercial for Sensodyne dramatises the scary reality of ice to those people. It throbs with menace, but only to inform – unforgettably – that the solution is Sensodyne, the leading toothpaste for sensitive teeth.
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