As a part of St-Germain’s “Vive The Daylife,” POSSIBLE created the “St-Germain Peep Show,” an imaginative, engaging concept brought to the world through Twitter’s new live streaming app, Periscope. With acclaimed director Floria Sigismondi, POSSIBLE made a series of six short films starring New Girl’s Hannah Simone, reinventing the concept of a peep show every hour for six hours in one single day. The twist: each peep show was shot and streamed totally live, through the lens of an iPhone. After 24 hours, the films were gone forever.
Paired with targeted media and strong PR efforts, POSSIBLE's strategy sought to remind the world to stop and savor the fleeting moments of beauty that surround us all every day, emphasizing St-Germain as a liqueur that can be savored on its own. Reminiscent of the brand’s 1920’s French boudoir women reimagined for contemporary culture, the films empowered consumers to help craft the story of the “St-Germain Peep Show.” As comments rolled in, the St-Germain team chose a select few responses to impact the action.
The provocative content on an emerging platform created incredible interest in the brand, far exceeding industry standards. The campaign attracted extensive PR attention, from Fast Company, AdWeek, Huffington Post, and many more. Perhaps most impressively, in a market where criticism is commonplace, there was an unbelievably high positive sentiment in the conversation around “St-Germain Peep Show.” Twitter selected the campaign as a #CreativeFavorite, an accolade only given to a handful of brands each year for using the platform in a new way.