You should listen.

Mental illness? We need to talk about it.

Instead, it’s something we hide, which is profoundly damaging because it prevents people from getting help.

JWT New York directly tackled what underlies the reluctance to talk. For people to seek help, they need to know others will support them.

JWT’s campaign rests on simple human truth. All it takes to defeat the stigma is three magic words: ‘I will listen’. JWT set out to turn the biggest social network, Facebook, into the largest support network. By posting a video or Instagram, or tweeting support, you could make a promise to listen. Someone needing help could send a message knowing they wouldn’t be judged.

Forty-one other non-profits joined the campaign, and student groups held I Will Listen Days at a dozen universities, including Penn State and the University of Florida.

The campaign trended nationally at #4 on Twitter. It has garnered 350 articles and 300 million media impressions, raised $400,000 and seen positive sentiment rise 92% among participants. Thousands have promised to listen with an open mind and heart.