For better research, brush up the results.
If you set out to do what no research agency has ever done before, you may as well go big.
TNS Polska fittingly revealed the results of their report “Advertising in Public Space in Poland” in a huge (207 m2) outdoor infographic, hand painted on the side of a building in central Warsaw.
Although an in-house project, the cost didn’t break TNS Polska’s bank. Their partner, Good Looking Agency, rented the wall and sponsored paint and equipment. TNS Polska’s own staff scampered up the scaffolding to splash on the paint.
Reception of “The biggest report in the world” justified every grosz. At the unveiling, a spectacular light-show of video mapping supplied the fireworks (or the effect of them), and the benefits of the undertaking began to emerge.
The report energised debate about public space between citizenry, MPs and local authorities, amidst strong media coverage. TNS Polska staff felt energised and proud of the TNS brand after their experience of visualising data. Intrigued clients are requesting creative graphic reporting.