From France: Graphic descriptions of French driving.

There’s a special pleasure in ploughing through grey columns of research and spotting trends. For about one person in 75.

The rest of us would probably prefer the interest and immediacy of French research agency TNS Sofres’ work for AXA Prévention. The research was into general driving behaviour in France and especially of the young, nationally and regionally. Wide-ranging results are presented by infographics that convey info aplenty in a way that’s powerfully informative, but easily digested.

TNS Sofres says that infographics aren’t new but it’s rare for a research group to initiate research and then manage it through to infographic stage, entirely by their own resources and expertise.  Complete research isn't only reporting, but storytelling too.

Although this is a departure for TNS Sofres, it aligns with the TNS positioning of bringing customer insights to life in a way that grows clients’ businesses.

The main result has been to gain much visibility for the published results, both for the agency and AXA Prévention, as well as considerable press interest – not to mention new business for TNS Sofres.