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Mediaedge:cia Italy

Telecom Italia



Aviocomunicare ('your turn to express yourself') was Telecom Italia's authentic attempt to stay in touch with its consumers. An online 'blorum' was devised, where people could discuss major issues - and respond to input from global opinion leaders. More than 400,000 Italians contributed to the site over four weeks, with the majority engaging positively with the telecoms provider.
- Dialogue (2)