Highly Commended


Maxus UK

Financial Times



Research shows that companies that maintain their advertising budgets in a recession, fare better in the long term. It was important for the Financial Times to communicate this message, memorably and authoritatively. So, stripped down poster sites were developed - dramatically bringing the impact of budget cuts to life. The campaign generated a great deal of PR. But, most importantly, the FT continued to outperform its competitors in terms of advertising volume.