Cow -



Once again, this year's advertising submissions have been selected by the juries appointed by D&AD, The One Show, Clio, London International and Cannes. Any piece of advertising in this book will have needed to impress this very capable group of people, in order to qualify. All I had to do was assemble the work that scored the highest amount of points. Easy.

When using this method of selection, new work that has not been able to accumulate enough points will obviously have to wait a year to qualify, even though it may have won some points at Cannes. This happened last year to the Eskom hoarding which won a silver at Cannes and only appears in this year's book, having now earned the required amount of points.

The overall standard of the work this year, particularly film, was not, I believe, as good as we've seen in the past. Last year we had a reel of over 40 films and this year only 22 scored enough to qualify. Having said that, the good stuff really is good.

Deciding on the Crème de la Crème was not as easy as it was last year, when there was a clear frontrunner. It was a much tighter contest this year, though ultimately it was Johannes Leonardo's commercial for Nomis boots which not only beat off its nearest rival on accumulated points to date, but did so without having completed a full round of awards festivals.

This double Cannes Gold winner is another tribute to the multi-award winning team of Jan Jacobs and Leo Premutico.