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Subway and
Liverpool FC

Prism Sport & Entertainment helped Subway connect its sponsorship of Liverpool Football Club with the importance of a healthy and active lifestyle.

Prism helped Subway connect its official training food partner sponsorship of Liverpool Football Club and the importance of a healthy and active lifestyle with a campaign taking ownership of the football training space. 

#TrainHardEatFresh focused on giving football fans exclusive access to LFC.

Our creative work included a hidden camera stunt surprising fans with a Daniel Sturridge training experience, Breakfast with Klopp with insights from the LFC manager, SUPERSUBS comedy content for Millennials, and Subway® Training Day – an online campaign with the Daily Mail, giving grassroots footballers access to training at the LFC Academy, LFC tickets and signed merchandise prizes.

Prism content from #TrainHardEatFresh campaign gave Subway® 9 of its top 10 most engaging pieces of marketing content to date on Facebook and Twitter.