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Nike+ Training Club

AKQA and Nike came together to help empower women everywhere to reach their fitness goals with the world’s biggest, most connected fitness community.

AKQA and Nike came together to help empower women everywhere to reach their fitness goals with the world’s biggest, most connected fitness community.

The Nike Training Club app democratised the idea of personal training by giving every woman with a smartphone free access to professional-level drills and a community of experts.

Providing friendly encouragement and motivation, Nike Training Club allowed women to personalise their workout with options to Get Lean, Get Toned or Get Strong. Fully guided step-by-step training offers them the choice of 15, 30 and 45-minute workouts at the level that was right for their ability.

Workouts were inspired by top Nike athletes and designed by NTC Master Trainers.

Nike Training Club achieved over 15 million downloads and 400 years of accumulated minutes worked out by the community.
It also earned the unrivalled status of number one fitness app in 23 countries, and was recognised as iTunes Editors’ Choice and Best New App.