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Sports Practice
WPP Sports Practice
We bring together the world’s best talent, cutting-edge services and resources to help brands, rights-holders and event hosts create and exploit new opportunities in the fast-changing world of sports marketing.
A unique mix of sports marketing capabilities
We unite global agencies with market-leading capabilities in sport.Communications
- Brand strategy and partnerships
- Content and publishing strategy
- Digital transformation
- Influencer marketing
Experience
- Fan engagement
- Event hosting
- Athlete and talent
- Branded entertainment
- Sponsorship activation
- Hospitality
Commerce
- Sports media rights
- Commercial consulting
Technology
- Gaming and Esports
- Virtual Reality (VR) and Augmented Reality (AR)
- Publisher partnerships
Discover the agencies who deliver our sports expertise
WPP agencies are at the forefront of development in sports media, data, fans, rights and content.WORK
TRANSFORMATIVE INTELLIGENCE
