Event hosts

Rights owners

Sevens from Heaven

Hill & Knowlton Strategies helped HSBC re-define its branded content offering and produce unprecedented positive engagement by telling the unique story of the Fiji Rugby Sevens Olympic team.

The Power of Sport

JWT, Mediacom & POSSIBLE helped Shell demonstrate its commitment to a better world by building the world’s first kinetically powered football pitch in Rio de Janeiro.

Snapchat Dunk

VML helped Gatorade create a unique piece of Super Bowl advertising history with their iconic Snapchat Dunk campaign.

Red Bull Racing Partnership

Prism Sport & Entertainment developed a new Formula One racing partnership between Red Bull and INFINITI that helped the car manufacturer deliver record business results over five years.


POSSIBLE helped Adidas create a revolutionary new model for launching a premium Football Boot.

Pro Genius

AKQA worked with Nike to develop a revolutionary new form of digital Football training for the brain: Nike Football Pro Genius


Hill & Knowlton Strategies helped adidas launch the Nemeziz boot and set new standards for creativity in a football boot launch.


AKQA partnered with Google to help pioneer the next step in immersive football experiences for Paris St Germain fans.

The Conditions Zone

Grey & Mediacom joined forces to help Lucozade Sport demonstrate the impact Brazil’s extreme conditions have on performance with a unique, data fuelled, fan experience.

Strike Night

In a journey to crown the ultimate finisher, AKQA and Nike created a unique, data powered, underground event with 6 elite strikers, broadcast on Facebook to millions of football fans.


VML helped the NRL revolutionise sports memorabilia by creating instant, real-time memorabilia available to buy live.

Rugby World Cup 2015

POSSIBLE worked with Heineken to create unforgettable fan experiences at the 2015 Rugby World Cup

Training Club

AKQA and Nike came together to help empower women everywhere to reach their fitness goals with the world’s biggest, most connected fitness community.

Tennis For Kids

Hill & Knowlton Strategies and the LTA used behavioural science to help get more kids playing tennis in the UK.

Rise 2.0

AKQA and Nike created a revolutionary basketball training system to celebrate and inspire the emerging youth talent in China.


Hill & Knowlton Strategies helped introduce Gillette to the world of eSports with an industry leading campaign.

Relay The Way

VML partnered with Major League Baseball and The Kansas City Royals to bring baseball to under-privileged kids in Kansas and the rest of America.

We Are The Pride

AKQA helped Chelsea FC and Nike combine to launch the new Chelsea 17/18 football kit. Collaborating with the world-famous Gorillaz to smash records and dominate global sports media.

Engineering Academy

Prism Sport & Entertainment helped INFINITI launch its global engineering academy. Finding the world’s best young engineering talent to support INFINITI’s F1 and motoring teams.

Liverpool FC

Prism Sport & Entertainment helped Subway connect its sponsorship of Liverpool Football Club with the importance of a healthy and active lifestyle.


H+K Strategies, Landor and Grey helped P&G develop and deploy the global PR and branding around their award winning Thank You Mom campaign at London 2012.


A WPP team including VML, GroupM, ESP Properties and Lambie Nairn came together to help the IOC build its ground-breaking Olympic Channel content platform