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Campaign: NZ Police Most Entertaining Recruitment Video

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WPP company(s):
Ogilvy Auckland
Client:
New Zealand Police
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Overview

Ogilvy Auckland created an ad campaign to attract a diverse range of new recruits to the New Zealand Police. The film uses the country’s sense of humour and features over 70 real police offices.

Results:

  • 91.8m people reached
  • 925% increase in interest to the ‘New Cops’ recruitment website
  • 616% increase in people signing up to join the Police
  • 1 month worth of enquiries in the first 24 hours