Campaign: Flawlessness

WPP company(s):
J.Walter Thompson Casablanca


In Morocco six out of 10 women experience domestic violence and TV stations even air tips for using make up to conceal the signs. This video for, a fashion magazine, saw a beauty blogger conduct a fake ‘makeup tutorial’ gradually revealing her bruised face. It encouraged women not to hide the signs of abuse.

Results and Awards:

  • $500,000 in free media
  • 1m shares via social media
  • 3m organic views in 24 hours
  • African Cristal Awards 2017: 3 Gold, 3 Sapphire, 2 Emerald
  • Dubai Lynx Awards: Silver
  • LIA Awards: Silver
  • The Loeries Awards: Silver, Bronze
  • MENA Effie Awards: Gold