Campaign: Equal Pay Billionaires

WPP company(s):
Ogilvy São Paulo
Forbes Brazil Magazine


This campaign for Forbes Brazil Magazine highlighted the issue of the gender pay gap. It features the female alter-egos of some of the famous men on the Forbes Billionaire List. Each spot highlights how many places lower down the list one of these billionaires might be if they were a woman.


  • Cannes Awards 2017: 2 Gold
  • London Festival 2017: Gold