Overview
To raise awareness of infant mortality caused by a lack of basic sanitation in some countries, Mindshare Madrid created the campaign, ‘Toilet Changes Lives’ under Kimberly-Clark’s brand name for its toilet tissue, Scottex. The team turned a toilet in Madrid into a third world bathroom. The reactions of celebrities and bloggers were recorded and shared online. As part of the initiative, a portion of the sales of Scottex went to Unicef’s Community Sanitation program.