Overview
Ogilvy Düsseldorf led the development of a global social media campaign on behalf of Allianz to promote the 2016 Paralympic Games in Rio. The campaign, adapted in 14 markets, consisted of a series of films, social media content and offline media, highlighting the achievements of some of the world’s best Paralympic athletes while leveraging Allianz’s new ‘Dare to’ strategic and communications platform. Additional WPP agencies contributed to the campaign, including MediaCom London, The Social Partners London and Sponsorplan Munich.