Campaign: Ladyballs

WPP company(s):
Grey4Good Canada
Ovarian Cancer Canada


Ovarian cancer is the most fatal of women’s cancers in Canada, with five women dying of the disease every day. Grey4Good Canada created the Ladyballs campaign to raise awareness of the work that Ovarian Cancer Canada does to support women and families, educate the public and fund critical research.

Results and Awards:

  • 118% increase in medical inquiries from women across the country
  • 220% increase in social engagement
  • 35% increase in calls to OCC regional offices
  • 75% of donations during campaign from new donors
  • Cannes Lions 2016: 1 Silver, 1 Bronze