Campaign: Invictus Games Orlando

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WPP company(s):
Hill+Knowlton Strategies Washington, DC, Los Angeles and Chicago
Client:
Invictus Games Orlando 2016

Overview

HRH Prince Harry launched the international Invictus Games for servicemen and servicewomen to harness the power of sport to inspire recovery and support rehabilitation. Hill+Knowlton Strategies was tasked with raising brand awareness, facilitating marketing sponsorships and inspiring wounded service members.

Results and Awards:

  • 2 billion people reached
  • 1.7m views
  • 5.5m Facebook impressions
  • $25m in donations
  • Cannes Lions 2016: Grand Prix