Campaign: Hunger is Happening Here

WPP company(s):
Team Unilever Shopper


One in five children in the north-east of the US go hungry. To help increase awareness and promote positive change, Team Unilever and Ahold joined forces with Feeding America to create Hunger is Happening Here – a platform that provided meals to local children in need. By purchasing $15 of Unilever products at Ahold stores, shoppers saved $5 and helped give meals to children through a donation to a local food bank.

Results and Awards:

  • 27m impressions
  • 1.1m meals donated to local food banks
  • 79% increase in Unilever product sales vs. prior year