Campaign: Air View

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WPP company(s):
Burson-Marsteller Stockholm
Client:
Blueair

Overview

Nine out of 10 people in the world breathe polluted air. To raise awareness of what is often an invisible problem Burson-Marsteller Stockholm designed an interactive digital platform, Air View, for Blueair, the Swedish manufacturer of air purifiers. The tool enables users to visualise the air quality at a specified location using Google Street View and the Blueair air quality app.

Results:

  • 93,000 web visits in one month
  • 200,000 views in one week