Campaign: The Good Note

WPP company(s):
J. Walter Thompson Beirut
Bou Khalil Supermarché


Around 2 million Syrian refugees have fled to Lebanon since 2011 and many child refugees are reduced to begging on the streets to survive. Often people are reluctant to give money to street beggars because they fear their donations will be taken by gang leaders or spent on cigarettes, alcohol and drugs. J. Walter Thompson Beirut worked with local supermarket chain Bou Khalil to create an alternative currency, the Good Note, which can only be spent in-store on food, medicine and basic necessities.

Results and Awards:

  • $4.2m of earned media and PR
  • $17,000 Good Notes in circulation
  • $9,000 Good Notes redeemed
  • Dubai Lynx 2016: 3 Grand Prix