Social investment

Campaign: Music for a Cause

WPP company(s):
Burson-Marsteller India
Client:
Genesis Foundation
Value:
$225,000
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Overview

Results:

  • Facebook followers increased by 57.5%
  • 17,185,979 people viewed the print coverage
  • 118% increase in YouTube Likes
  • Twitter followers increased by 80% in one year
  • Total funds raised increased by 32%