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Sustainability Report
2015/2016
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WPP Annual Report & Accounts 2015
WPP Sustainability Report 2015/2016
WPP Pro bono work 2015
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Introduction
Welcome
From our CEO
Our companies & associates
WPP: a global company
Creating value through our business
Sustainability and our business
Sustainability priorities and materiality
Valuing our impacts
Our client work
Employment
Environment
Supply chain
Social investment
Governance & management
Other information
About this report
Data summary
Methodology – Valuing our impacts
Independent Verification Statement
United Nations Global Compact Index
GRI table
WPP Sustainability Policy
WPP Code of Business Conduct
WPP Human Rights Policy Statement
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Downloads
Our client work
Campaign:
The Sugar Accumulator
WPP company(s):
MEC UK
Client:
Public Health England
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Overview
Results & Awards:
Over 1.2m shoppers engaged with the Sugar Accumulator
18% uplift in sales of lower-sugar drinks and breakfast categories
100% uplift in sales of lower-sugar puddings
Campaign Media Awards 2015: 1 Gold
The Drum DADI Awards 2015: 1 Gold
Direct Marketing Awards 2015: 1 Silver, 1 Bronze
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