Our client work

Campaign: The Sugar Accumulator

WPP company(s):
MEC UK
Client:
Public Health England
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Overview

Results & Awards:

  • Over 1.2m shoppers engaged with the Sugar Accumulator
  • 18% uplift in sales of lower-sugar drinks and breakfast categories
  • 100% uplift in sales of lower-sugar puddings
  • Campaign Media Awards 2015: 1 Gold
  • The Drum DADI Awards 2015: 1 Gold
  • Direct Marketing Awards 2015: 1 Silver, 1 Bronze