Campaign: Break the Barrier

WPP company(s):
The Brand Agency, Perth
St John Ambulance


Although people acknowledge the value of first aid training, many don’t get round to doing something about it. Western Australia workplaces have the lowest first aid readiness in Australia, at less than 9%. The Brand Agency created Break the Barrier to show how helpless you can feel in an emergency if you don’t know first aid.

Results & Awards:

  • Enrolment to first aid training increased by 34%
  • 1,250,000 online views
  • Effie Awards 2015: 1 Silver, 2 Bronze
  • London International Awards: 1 Silver
  • D&AD Awards 2015: 1 Silver