Our client work

Campaign: Back Off Radio

Play: 1:26
WPP company(s):: Geometry Global Dubai
Client:: Dubai Roads and Transport Authority

Overview

Results & Awards:

Tailgating incidents fell on average by 14.8% in the first quarter of 2015
416m media impressions, generating over $1m of earned media spend
Cannes Lions 2015: 1 Silver, 1 Bronze
Effie Awards 2015: 2 Golds
Clio Awards 2015: 2 Silvers
Loerie Awards 2015: 1 Gold, 2 Silvers

Back Off Radio