Campaign: Sink Child

WPP company(s):
Red Fuse Communications New York
Colgate Palmolive


Leave the tap running when brushing your teeth can waste the same amount of water that some people have to live off for days. This ad, which ran online, on TV and outdoor, and was aired during the 2016 Super Bowl, encouraged people to turn the tap off.

Results & Awards:

  • More than 14m viral views
  • 950,000 views on Facebook Earth Day post
  • Over 18,000 people have pledged to turn off the tap, which would save over 146,000 gallons of water a day
  • Cannes Lions 2015: 1 Silver, 1 Bronze