Social investment

Campaign: 2014 Rare Disease Day

WPP company(s):
Burson-Marsteller Brussels
EURORDIS European Organization for Rare Diseases
Rare diseases twitter


30 million people across Europe are affected by rare diseases. However, there is often low awareness and a lack of funding for medical research. Rare Disease Day aims to raise awareness about the impact on patients’ lives and to support the development of national policy on rare diseases. Burson-Marsteller Brussels provides strategic communication services to increase engagement among policy makers.


  • Over 138,000 unique web visits in four months
  • Over 100 attendees at the Rare Disease Day policy event 2014