Our client work

Campaign: Jump Pump Campaign

WPP company(s):
Geometry Global India
Lifebuoy (Unilever)


Every two minutes a child dies from diarrhoea in India, which simple hand-washing with soap could prevent. To make hand-washing fun and encourage use of the Lifebuoy soap brand, Geometry Global India made rocking horses out of water pumps, encouraging more kids to wash their hands.


  • Jump Pumps installed in 1,500 rural schools
  • 25,000 kids reached


  • PMAA Award: Bronze
Children around a water pump