Campaign: Deforested Field
WPP company: Grey 141 Brasil
Client: WWF

Every four minutes an area the size of a football field is destroyed in the Amazon rain forest. Grey 141 showed this alarming rate of deforestation during a live game broadcast by gradually turning the pitch brown.


73% increase in visits to the WWF website.


  • Cannes Lions 2013 – Silver Direct Lion and a Silver PR Lion.

Chapter 9 of 9