Social marketing

Campaign: Together We Will

Client: SickKids Foundation

WPP Company: JWT Toronto

The Hospital for Sick Children (SickKids) is recognised as Canada’s leading centre dedicated to advancing children’s health. In 2012 JWT Toronto was tasked with creating a fully integrated and emotionally engaging campaign to complement their fundraising efforts. The Together We Will campaign brings to life the caring, inclusive, and incredibly determined nature of the hospital, staff, parents, caregivers and, of course, the kids. The campaign was a resounding success, generating over $26.5 million in one month alone and lifting overall donations by 25% compared to the year before. Online donations also rose an astounding 640%, proving that anything’s possible when we work together.