Cause-related marketing

Campaign: Text Santa

Client: ITV

WPP Company: Lambie-Nairn London

Text Santa is an ITV charity initiative aiming to raise awareness and money for six charities over the Christmas period. The campaign encourages viewers to support charities by texting in their donations. Lambie-Nairn was appointed by ITV to develop the Text Santa brand identity and deliver a suite of visual assets to support the campaign both on and off air. The campaign raised £5.2 million and won Lambie-Nairn the special prize CREATION at the Eyes & Ears of Europe Awards 2012.