Sustainability in marketing

Campaign: MAN kann (“We are your MAN”)

Client: MAN SE

WPP Company: Ogilvy & Mather Advertising Frankfurt

Most people think of MAN as a manufacturer of utility vehicles. Few people are aware that beside its truck and bus division, MAN is a global player in the field of marine engineering, turbo machinery and turbines. In 2010, Ogilvy Frankfurt launched a campaign to position the company as leader in the fields of energy, transport and green technologies. In 2012, the agency developed a series of topical ads tackling these issues and demonstrating MAN’s continued search for sustainable solutions.

MAN kann