Sustainability in marketing

Campaign: Bag-to-Size Station

Client: 6:05® at depechemode

WPP Company: JWT Beirut

6:05® is a concept store in downtown Beirut with an ever-changing selection of products on sale, ranging from food to art. JWT Beirut was briefed to create an environmentally-friendly packaging design, which would help the store reduce its paper waste. JWT Beirut designed and created the Bag-to-Size Station, a customisable packaging machine which instantly transforms any material, from recycled paper to textiles or shipping material, into tailor-made bags and packages of all shapes and sizes. The Bag-to-Size Station has helped reduce the store's waste by 50%.