Pro bono

Campaign: Next Generation Charity Shop

Client: Barnardo's

WPP Company: FITCH London

In 2012, global design consultancy FITCH used its retail experience to help Barnardo’s, the UK’s leading children’s charity which supports vulnerable children, young people and their families across the UK. FITCH transformed a former retail park toy store in Manchester into a high-fashion shop rivalling the biggest high street names. The new store stocks sought-after fashion pieces that have been donated around the UK and presents them in a way that appeals to discerning shoppers more accustomed to sophisticated high street brands.


We are delighted with the results and enjoyed working with FITCH. The fact that this was done on a pro bono basis was the icing on the cake, as this has saved vital funds which will be used for Barnardo’s work.”

Gerard Cousins
Director of Retail & Trading