Burson-Marsteller US has a Diversity & Inclusion Council which works to create a culture that mirrors and understands different communities. The council focuses on initiatives to raise awareness, develop careers and source diverse talent. Seminars are held for senior leadership to raise their awareness of the growing diversity of the market place and the implications for the agency and its clients. It helps leaders create an environment where employees feel comfortable and respected, irrespective of their background. For all other staff, diversity training was rolled out in early 2012.
Affinity groups help bring together employees of similar backgrounds to provide them with a forum for discussion and to ensure they have a voice in the business. Employees can also participate in Project Telescope – a mentoring scheme where colleagues meet monthly in small groups with the local managing director to discuss their career challenges and support each other’s professional development.
As well as attending diverse recruitment fairs and recruiting at universities with diverse student populations, training is provided to ensure those who are sourcing talent know how to communicate consistently and compellingly on Burson-Marsteller’s inclusive environment and commitment to diversity. Burson-Marsteller’s work on diversity and inclusion was recognised with the SABRE Award for Best Employee Program of the Year. SABRE is one of the largest and best recognised awards programs for the PR industry.