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Campaign: Let's Call an End to Human Trafficking
Client: Mayor’s Office of New York, NYC Media and the Somali Mam Foundation WPP company: Grey, New York
Human trafficking is believed to be one of the fastest-growing criminal industries in the world. However it often remains hidden from public view, allowing traffickers to evade detection by law enforcement. In 2010, the Mayor’s Office of New York, NYC Media and the Somali Mam Foundation launched a new public-education awareness campaign called ‘Let’s Call an End to Human Trafficking’.
In 2011, for the second year running, Grey New York worked pro bono on the campaign.
The multi-media campaign in Spanish, Chinese, Korean and Russian, features silhouettes of everyday people who may be affected by trafficking. Narrated by the Academy Award-winning actress, Emma Thompson, a powerful video illustrates the exploitation and control involved in the crime, as well as providing information about the signs of human trafficking, how to report it and what New Yorkers can do to get help.
The video is airing in taxis around New York City and on the city website, www.nyc.gov. The campaign also includes print ads, transit posters and palm cards.
Grey New York was recognized by the Mayor’s Office during ‘National Celebrate Pro Bono Week’ for the campaign’s effectiveness and by the U.S. Department of Justice Office for Victims of Crime.