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Greening Ogilvy

Ogilvy offices around the world are cutting the agency’s carbon footprint. Examples from 2011 include:


After the tsunami, the Japanese government asked every company to cut energy use by 15%. O&M Japan designed and created paper fans to help discourage the use of air-conditioning, and posters reminding employees to switch off appliances before leaving were placed around the office, as well as distributed to suppliers and clients. O&M Japan also implemented periods of energy saving when power use was restricted. As a result energy consumption was reduced by 20%.


Ogilvy Mumbai launched iCARE, a series of initiatives that help raise awareness on environmental issues throughout Ogilvy. It shows employees how small actions can add up to make a big difference to our planet. iSAVE is a paper and power-saving initiative; iFOLD is a simple idea of folding paper to use a smaller envelope for correspondence; iPOOL is a car pooling initiative which uses a timesheet-based app to help people find those offering rides and people looking for one. In addition, over 1,000 Ogilvy branded diaries were created from recycled office paper for use in client meetings, and partial lighting and air-conditioning was implemented during off-peak office hours to help reduce energy consumption. Employees were made aware of the iCARE initiatives using a series of creative campaigns that made the entire process fun.

bottle lightbulb off to on o&m


Project GR:O (GReening Ogilvy) was launched on Earth Day 2011 to rapidly reduce O&M’s carbon footprint across its mainland China offices. A nationwide team of GR:O volunteers was established to focus on six key areas: energy efficiency, travel, water & waste management, community involvement, health & wellbeing and sustainable materials. A dedicated GR:O website and a GR:O section in the internal newsletter provide employees with a wealth of information, facts and regular updates on progress. A series of animated films was screened in several offices, and an installation was set up in the Shanghai office to show paper usage each week. An energy-saving software pilot called ‘LittleFoot’ was rolled out across the China offices, with an expected 10% savings in PC energy. Significant reductions have already been achieved. For example, the Beijing office has reported a 32% paper saving and 33% drop in energy use.


O&M has made significant reductions in energy use and donated the money saved to buy solar cells for Bann Nam Pu School in Kanchanaburi. The solar cell provides the 306 students with a sustainable source of electricity, as well as helping create awareness among the students about the value of electricity, and the impact human beings have on the environment. The ‘Off to On’ campaign encouraged employees to turn off unused electricity devices through a self-monitoring screen saver, allowing individuals to track their energy use. Lights were turned off during lunch hours and once a month for an hour after 6pm all electricity was turned off for ‘Office Earth Hour’. In three months energy use reduced by 10% and four solar cells were donated to the Bann Nam Pu School.

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