Campaign: Stories that Unite

WPP company:
J. Walter Thompson Melbourne
Client:
Melbourne Queer Film Festival (MQFF)

Overview

This campaign for the Melbourne Queer Film Festival used voice data from the hate speech of two Australian politicians to create beautiful and colourful imagery. The resulting images symbolise how messages of love and unity can overpower negativity and hate.

Results & Awards:

  • Attendance for MQFF 2017 was better than all previous years, achieving a record box office.
  • 10 - reduced inequalities
  • 11 - communities