Campaign: Ash to Art

WPP company:
J. Walter Thompson London
Glasgow School of Art


After a fire severely damaged the Glasgow School of Art, destroying the iconic Mackintosh Library, J. Walter Thompson London worked with 25 famous artists to create art using charcoal from the building’s remains. The resulting artworks were auctioned at Christie’s, raising funds to rebuild the school.

Results & Awards:

  • £700,000 raised to rebuild the school.
  • 25 artists collaborated.
  • Cannes Lions 2017: Gold, Bronze.
  • Clio Awards 2017: Gold, 2 Silver.
  • LIA Awards: 2 Gold, Silver.
  • Epica Awards: Gold, 3 Silver.
  • 11 - communities