Campaign: Youth Can Do It

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WPP company:: The&Partnership London
Client:: The Prince’s Trust

Overview

In response to nationwide ‘compassion fatigue’, The&Partnership London’s campaign for The Prince’s Trust puts young people at the very heart of the campaign. ‘Youth Can Do It’ celebrates the potential of these young people through gritty optimism.

Results & Awards:

4m views.
1.3m tweets.
8m reached.
15,500 new visitors.