Campaign: Type with Pride

WPP company:
Ogilvy New York
NYC Pride and NewFest


In 2017, Gilbert Baker, the creator of the Rainbow Flag as a symbol for the gay community, passed away. To honour his memory, the Ogilvy New York team partnered with NewFest and NYC Pride to create a font inspired by the design language of the Rainbow Flag. The LGBTQ community can now raise the flag with every letter they type and poster they create.

Results & Awards:

  • $215,000 in free media.
  • 49m social media impressions.
  • Cannes Lions 2017: Silver, Bronze.
  • 10 - reduced inequalities
  • 11 - communities