Campaign: Swear Jar

WPP company:
Grey London
Comic Relief


Grey London created the app ‘Swear Jar’ to help raise money for Comic Relief. The app uses the latest voice recognition and each time the user swears it gives them the choice of donating to Comic Relief. At the end of the session, users can compare themselves on the ‘wall of shame’ against other app users.

Results & Awards:

  • 100m impressions.
  • 11,000 app downloads in the first week.
  • £73m raised through the app.
  • Cannes Lions 2017: Silver, 3 Bronze.
  • 10 - reduced inequalities