Campaign: #RewritingTheCode

WPP company:
Superunion London, Kantar Added Value London, Kantar Futures London, Wavemaker London, VML London


#RewritingTheCode, a campaign by a collaborative team of WPP companies for global children’s charity Theirworld, exposes the hidden values and behavioural codes of gender inequality. It raises awareness of the attitudes that prevent girls and women from achieving their full potential.

Results & Awards:

  • 86m people reached.
  • 21m people reached on Twitter.
  • 1.65m media impressions.
  • 5 - gender equality
  • 10 - reduced inequalities