Campaign: Projected Expectations

WPP company:
J. Walter Thompson New York
#HeForShe campaign, UN Women


From the moment we are born, prevailing attitudes about gender can influence our lives from the toys we play with to the jobs we imagine having. This film for the UN’s HeForShe initiative asks people to challenge their own gender biases and the expectations we put on the next generation.

Results & Awards:

  • 1.2m social media views.
  • 5m media impressions.
  • 5 - gender equality
  • 10 - reduced inequalities