Campaign: Probable Cause

WPP company:
J. Walter Thompson Atlanta
Black Lives Matter


J.Walter Thompson Atlanta campaign ‘Probable Cause’ calls attention to the senseless killings of innocent African American adults and children. The video takes us through the aftermath when an innocent black teenager is shot and killed by the police. It shows how one choice – in this case choosing to wear a hooded sweatshirt - can turn into a death sentence.