Campaign: Open your Eyes

WPP company:
Grey Düsseldorf
Client:
Terre Des Femmes

Overview

Every 11 seconds a girl or young woman becomes a victim of female genital mutilation. Grey Düsseldorf worked alongside the not-forprofit women’s organisation Terre des Femmes to raise public awareness of the issue and create the microsite, ‘Open Your Eyes’.

Results & Awards:

  • 60% increase in public awareness.
  • 106% increase in donations to the charity.
  • Cannes Lions 2017: Gold, 4 Bronze.
  • Clio Awards 2017: Grand Prix, 4 Bronze.
  • Clio Health Awards: 2 Grand Prix, Silver.
  • LIA Awards: Bronze.
  • 3 - health wellbeing
  • 5 - gender equality
  • 16 - peace